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What is the maturity stage of the product life cycle?
The maturity stage of the product life cycle comes after growth, in the concept of the product life cycle...
What is Product Development Life Cycle?
Product development life cycle is a process of creating and bringing a new product to the market. Read the article to learn more.
What is Product Life Cycle Management?
Product Life Cycle Management is the sequence of marketing strategies recommended for each stage of a Product Life Cycle. Want to know more?
8 Steps to a Successful Product Launch
Here are the 8 essential steps to make your product launch a success. Of course, one should start with market analysis.
Multichannel retailing - definition, challenges and strategy
Multichannel retailing is the practice of selling products and services via multiple channels, to enable customers to make a quick buying …
7 Steps of NPI process
The New Product Introduction (NPI) is a process of turning an idea into a launched product. The NPI process varies from organization to …
Multichannel Marketing - definition, benefits, and strategy
The majority of successful companies constantly increase the number of touchpoints and use multichannel marketing.
6 Phases of the Product Life Cycle
Do you want to develop a market behavior strategy? Consider the phases of the product life cycle and the role of the PIM system!
Top 20 Challenges for Omnichannel Approach
There are many challenges in implementing your omnichannel strategy, from the approach to the technical details. Let's figure out the main …
Product Life Cycle – Stages and Examples
The concept of six or four stage product life cycle means that, there are distinct phases each with predictable sales and profits.
What is Omnichannel Marketing Strategy - Definition and Examples
The best companies execute their omnichannel marketing strategy and consumers expect all others to provide the same high-level, seamless …
Omnichannel, multichannel, cross channel - what are the differences?
Omnichannel, multichannel or cross channel - unclear and confusing? We explain how they differ! Read more here!